Got everything visually perfect in your video production?
Still not satisfied?
Chances are the weak link is the music you used.
To illustrate the importance of the right Production Music, let’s use a Sports Metaphor:
You’re putting a team together (we’ll use hockey because we’re kind of macho). We have recruited the best guys imaginable; fast, skilled, forwards who compliment each other in every way. An absolute “dream team” of offense; unstoppable superhumans who also bring imported beers for after the game.
Next we get the best defense we can find. Physical terminators who terrify the opposition. They have 5 shared teeth between them and curse at the opposition in Russian. They also know the best jokes and have connections at the local strip clubs.
Got the perfect team here right?
WAIT!!!! What about a goalie???
Ok you think, Well…since this team is so good why don’t we just pull some guy in who is a decent skater and put some pads on him. After all, this team is so good the goalie won’t matter…RIGHT?
THE GOALIE IS YOUR MUSIC, THE LINCHPIN THAT KEEPS YOU FROM LOSING THE GAME!!!
The team is your quality video work, great lighting, great camera work, immaculate editing and even great sounding dialog. And what did you do to finish post production on your efforts?
You sent Tyler The Intern on a quick search for some Royalty Free Stock music.
Tyler, bless his recently somehow made it through college heart, psychology degree in hand, stumbles upon a site boasting thousands of cues and “pay once use forever” benefits. “Wow” says he, “This is awesome”
But in short order, Tyler, overwhelmed by the number of returns, and having the musical reference of, well, an intern, selects something in the category of “I dunno, it’s OK” and submits it 5 minutes before the deadline and you, Mister or Ms Executive Producer end up with a track that is the equivalent of the above Swiss cheese goalie.
Just a skater with some pads. Call him Tyler on Ice.
So how can you avoid this nonsense and take your productions over the top and into the win column (see how we brought the Sports thing back, pretty clever for a couple of musicians aye?)
7 Steps to Getting Better Production Music
1: Use a Curated, REPUTABLE Music Library that screens all of its music.
2: Try a demo track in the video before you commit to a purchase.
3: Aways download or purchase the hi-res (wav or aif) file as opposed to the mp3. If the library does not offer hi-res, run away immediately.
4: Avoid “Royalty Free” music like the plague it is, Especially if you plan on posting your work on YouTube. See: Royalty Free Music may be Costing you Money? and open your eyes to the nightmares you can encounter from what seems like a great deal.
5: Make sure you have licensing clearance to use your music in perpetuity for any and all platforms wherein your work might appear.
6: Contact us, your pals at The OML and let us show you how great it is to work with a caring, service oriented Music library and our team of monstrously talented writers.
Oh and number 7: Send Tyler on a search for decent coffee instead of decent production music
You shoot-you score.