We’ll do more parts because:
A: There’s a lot to know
B: If your attention span is anything like ours, you’ll barely make it through this brief blog before running to check your Instagram)
Stock Music, Production Music, Music Beds, etc. The words alone strike terror into the heart of many a producer & editor. Beyond plunging into the abyss of trying to find the right tone and feel in a miasma of questionably produced, poorly meta-tagged cues, you, the end-user, are entering into a legally binding agreement with whatever library you choose as your resource. That’s a pretty big responsibility to put on the shoulders of Skyler, your new intern.
Here are a few things you need to make sure of when utilizing the service of a professional production music provider (We’ll save the topic of illegal usage for a later date, you won’t want to miss the evisceration, it will make Mel Gibson having his intestines roasted look like an excerpt from Guy Fieri’s Ptomaine Diner Favorites). Ok enough of the preamble, your Instagram is getting lonely-we understand.
Changed The Game
If you don’t know, digital fingerprinting as it relates to music cues, simply means that the
tracks have been imprinted with an identifying tech that allows places like YouTube to immediately recognize them with their content ID system. On the Publisher side (that’s places like The Organic Music Library etc.) it allows us to track our music and make sure there are no illegal uses going on, sometimes make a couple of extra bucks from Ad $$, and detect when a composer may be trying to pawn music off as being exclusive when in fact it is in 6 other libraries, occasionally this happens, and the fingerprinting tech catches it, saving us all from prolonged Administrative hassles). The Digital Rights issue has also underscored the absolute necessity for dealing only with libraries that offer EXCLUSIVE CONTENT. Non-exclusive libraries can’t guarantee they control the digital rights, and in this brave new world of Web Content, that is a prescription for disaster; avoid them like the plague. So on a top-level, The Fingerprinting sounds like a pretty good thing.
You’ve probably seen the YouTube Notices that let you know you are using copyrighted music. Asking you to “accept” or Lord forbid “dispute” . This is often a shock to an unsuspecting purchaser, thinking they had clear and unfettered rights to use the charming Ukulele and Bells thing anywhere they wanted.
Did you check to make sure your license cleared you for YouTube monetization etc.? We’re betting the small print on your license (we don’t read them either)-you’re not the only one) said something about the music not being cleared for YouTube monetization, which in simple terms means you can’t advertise and collect revenue on your fantastic video of Muggins The Talking Parrot or some such thing. The Ad Revs will be going to whoever is holding the digital rights… and in this case, that isn’t you. Now many libraries are super attentive to this and clearly state what license you need for YouTube Monetization, but many don’t. In fact, some will actually offer to give you FREE MUSIC in order to put you in this exact position. So remember Free isn’t always Free. It’s imperative that you confirm that your stock music source controls the digital rights to the music and is giving you clearance with your purchase/license to collect ad revs on YouTube if that is your intent.
So how do we at The Organic Music Library handle this issue? We’ve come to what we think is a win-win for Publishers & Clients: Essentially, when you license from us at the appropriate level, we guarantee swift and speedy removal of any claim on your video. Through our relationship with our fingerprinting company, we have a special back door channel into YouTube that can more or less instantly remove any legitimate claim from our clients, allowing them to happily sit back and watch the $$$ roll in. You don’t have to go through the “Dispute” process, just email us the URL and POOF-like magic it goes away and you can get back to more important things like Instagram.
Though we are always happy to freely impart wisdom and suggestion, The Organic Music Library would love to get your business. Come visit us and experience our wide-ranging catalog of extraordinary, pre-cleared, and immediately downloadable stock music at great prices. We also offer truly fantastic unlimited access blanket deals that can save you a fortune in both time and money. We’ll make it worth your time.